De Chernatony, Leslie
Catalogue records by De Chernatony, Leslie in the PakCat Union Catalogue.
3 catalogue recordsCatalogue records
Creating powerful brands in consumer - service and industrial
De Chernatony Leslie
2003
From brand vision to brand evaluation: strategically building and sustaining brands
De Chernatony, Leslie
2007
From brand vision to brand evaluation: the strategic process of growing and strengthening brands
De Chernatony, Leslie
2007