Kapoor, Jagdeep

18 brand astras: using brand abilities as weapons for CRISP brand building Kapoor, Jagdeep 2003 24 brand mantras Kapoor, Jagdeep 2009 24 Brand Mantras Kapoor, Jagdeep 2005 9 brand shaastras: nine successful brand strategies to build winning brands Kapoor, Jagdeep 2004