Author

LUSCH, ROBERT F. & STEPHEN L. VARGO

Catalogue records by LUSCH, ROBERT F. & STEPHEN L. VARGO in the PakCat Union Catalogue.

2 catalogue records

Catalogue records

THE SERVICE-DOMINANT LOGIC OF MARKETING LUSCH, ROBERT F. & STEPHEN L. VARGO 2006 The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Lusch, , Robert F. & Stephen L. Vargo 2006