Piercy, Nigel

Management Information Systems Piercy Nigel 1987 Managemnet information systems: the technology challenge Piercy, Nigel 1987 Market-led Strategic Change Piercy, Nigel 1992 Market-Led Strategic Change Piercy, Nigel 1991 Market-Led strategic change: Transforming the process for going to market Piercy, Nigel 1997 Marketing budgeting Piercy, Nigel 1986 Marketing organisation Piercy, Nigel 1985 Marketing strategy and competitive positioning Hooley, Graham J. 2011 Marketing strategy and competitive positioning Hooley, Graham J. 2008 Strategic marketing Cravens, David W. 2009 Strategic marketing Cravens, David W. 2006