Shumaila Kashif

Determining the Impact of Airline Service Direct Experience on Service Based Brand Equity Sohaib Imran (2025181) 2022 Effect of Influencer Marketing on the Tourism Industry Farman Ali (1835197) 2019 How smartphone advertising influences consumers purchase intention (With CD) Abeera Qazi 2018 Impact of Brand Inclusivity on Purchse Intention in Fast Fashion Brands Ayoshi Talib (2039116) 2022 Impact of Facebook Advertisement on Brand Awareness of Digital Natives of Khairpur and Sukkur - A Case of Fashion Retail Brands Ali Bilal Baloch (2035327) 2022 Impact of Perceived Risk on Online Purchase Intentions: Understanding the Role of Evom, Perceived Value and Online Involvement Mamoon Istafa Khan (2035257) 2022 Impact of Tenant Mix, Location, Atmosphere and Crowding on Mall Patronage Intention: Social Media Marketing as Mediator Muhammad Sawood (1835163) 2019 Predicting Purchase Intentin of Online Consumers of Apparel Brands in Karachi M. Bilal Khan (2039126) 2022 Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD) Taran Kumar 2018 Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD) Muffadal Kanchwala 2018 The Role of Social Media Marketing on Repurchase Intention and Customer Satisfaction on Small Businesses in Karachi Mohammad Hassan Jaffery (1835372) 2019