Supervisor: Dr. Hammad Mushtaq

Influencer Marketing: Parasocial Interaction and Purchase Intention of Consumers by Influencers on Social Media in Pakistan Khan, Fatima Wali 2023 Transnational Film Adaptation and Its Repercussions on Film Content: A Study of Lee Hwan-Kyung’s “Miracle in Cell No. 7” Hanfi, Abdul Samad 2023 Uses and Gratification of Korean Dramas for Pakistani Female Viewers on Netflix Bukhari, Syeda Hilya 2023