Bibliographic details
- ISBN
- 0030247586
- Publisher
- The Dryden Press
- Publication place
- Fort Worth, TX
- Publication year
- 1999
- Edition
- 3rd ed.
- Language
- English
- Material type
- Book
- Physical description
- xxix, 621 p.
Additional authors
Lusch, Robert F.
Gable, Myron
Subjects
Retail trade.