management by objectives
concepts, methods and experiences
Bibliographic details
Summary
Frank/Bernanke provides students with the core principles of microeconomics, and reinforces these principles through numerous examples. The new edition continues to engage students through an active learning approach by using vivid examples, clear, concise explanations, and in-text exercises with solutions. The worked examples combined with the parallel exercises are a critical element of this approach. The new third Canadian edition of Frank/Bernanke has been reorganized and now provides coverage of the short run issues first.