Cases in e-commerce

Bibliographic details

ISBN

0071124128

Publisher

McGraw-Hill/Irwin/marketspaceU

Publication place

Boston, Mass.

Publication year

2001

Edition

International student ed ed.

Material type

Book

Physical description

xix, 631p.

Additional authors

Jaworski, Bernard.

Summary

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

Subjects

NULL