PakCat catalogue record consumer behavior building marketing strategy By hawkins, del l., best, roger j., coney, kenneth a. Bibliographic details ISBN0071153241 Publishermcgraw hill Publication year1998 Edition7th Ed. Material typeBook Physical descriptionxxv, ill, 749 p. Subjectsconsumer behavior ans marketing regulation, organizations as consumers, consumer decision process, marketing strategies based on informationmarketing