PakCat catalogue record

Marketing

By Roger A. Kerin ... [et al.]

Bibliographic details

ISBN
0072410752
Publisher
McGraw-Hill/Irwin
Publication place
Boston, Mass.
Publication year
2003
Edition
7th ed.
Language
English
Material type
Book
Physical description
xliii, 741 p.

Additional authors

Kerin, Roger A.

Subjects

Marketing.

Related catalogue records

Marketing Strategic Foundations Busch, Paul S. Exercises in Marketing Research Nelson, James E. Marketing Management Tull, Donald S. Marketing principles and Strategy Mason, Barry J. Marketing concepts and applications Schewe, Charles D. Marketing Myres, James H. Basic Marketing Mccarthy, E Jerome Marketing Berkowitz, Eric N.