Bibliographic details
- ISBN
- 0072465212
- Publisher
- McGraw-Hill/Irwin MarketspaceU
- Publication place
- Boston
- Publication year
- 2001
- Language
- English
- Material type
- Book
- Physical description
- xxxv, 420 p.
Additional authors
Jaworski, Bernard J.
Subjects
Electronic commerce., Internet advertising., Internet marketing.