Basic Marketing A Global Managerial Apprpach
a global-managerial approach
Bibliographic details
Additional authors
McCarthy, E. Jerome.
Summary
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.