PakCat catalogue record

Applications in basic marketing

clippings from the popular business press

By Perreault, William D.

Bibliographic details

ISBN
0072864702
ISSN
10995579
Publisher
, Boston
Publication place
McGraw Hill
Publication year
2005
Edition
2004-2005 ed.
Language
English
Material type
Book
Physical description
vii, 214p.

Additional authors

McCarthy, E. Jerome Perreault, William D.

Summary

"Clippings from the popular business press."

Subjects

Marketing

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