The global challenge
building the new worldwide enterprise
Bibliographic details
Additional authors
Riesenberger, John R.
Summary
For all organizations, working and competing in a worldwide market is a fact of everyday business life. Inspite of a general acceptance of this 'globalization', managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with. The Global Challenge offers a comprehensive guide to the issues of international business - competition, global changes, vision, structure, strategy, organizational change, competencies required - presented in a simple, practical style. Incorporating research conducted among today's senior executives, the authors address problems in management structures, human resource and culture that are central to making a success of globalization.