PakCat catalogue record

Advertising

principles and practice

By Wells, William

Bibliographic details

ISBN: 0130144657
Publisher: Prentice Hall
Publication place: Englewood Cliffs, N.J.
Publication year: 1989
Edition: Annotated instructor's ed.
Language: English
Material type: Book
Physical description: xxxix, 614 p.

Additional authors

Burnett, John Moriarty, Sandra E. Pearce, Charles

Subjects