PakCat catalogue record

E-commerce

formulation of strategy

By Plant Robert

Bibliographic details

ISBN
0130198447
Publisher
Prentice Hall
Publication place
USA , Upper Saddle River
Publication year
2000
Material type
Book
Physical description
368 p.

Summary

(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies.

Subjects

E-Commerce

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