Bibliographic details
- ISBN
- 0130477222
- Publisher
- Prentice Hall
- Publication place
- Upper Saddle River, N.J.
- Publication year
- 2003
- Edition
- 6th ed.
- Language
- English
- Material type
- Book
- Physical description
- xxxii, 599 p.
Additional authors
Burnett, John
Moriarty, Sandra E.
Subjects
Advertising.