PakCat catalogue record

Basic Retailing

By Larson, carl M., weigand, Robert E., Wright, John S.

Bibliographic details

ISBN: 0130680567
Publisher: Prentice-Hall, Inc.
Publication year: 1976
Material type: Book
Physical description: xii, 569 p.

Subjects

an overview of retailing, the institutions of retailing, consumer behavior and retailingManagement