Bibliographic details
- ISBN
- 0132450100
- Publisher
- Prentice-Hall
- Publication place
- Englewood Cliffs, N.J.
- Publication year
- 1994
- Edition
- 7th ed.
- Language
- English
- Material type
- Book
- Physical description
- xvi, 560 p.
Additional authors
Center, Allen H.
Broom, Glen M.
Subjects
Public relations.