PakCat catalogue record

Marketing

By Cravens, David W.

Bibliographic details

ISBN
0201108402
Publisher
Addison-Wesley Pub. Co.
Publication place
Reading, Mass.
Publication year
1986
Edition
0
Language
English
Material type
Book
Physical description
xxiii, 818 p.

Additional authors

Woodruff, Robert B.

Subjects

Marketing.

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