PakCat catalogue record Image by design from corporate vision to business reality By Chajet, Clive Bibliographic details ISBN0201550423 PublisherAddison-Wesley Publication placeReading, Mass. Publication year1991 LanguageEnglish Material typeBook Physical descriptionxxi, 216 p., [16] p. of plates Additional authorsShachtman, Tom SubjectsCorporate image., Marketing., Industrial design coordination., Packaging