Marketing classics
a selection of influential articles
Bibliographic details
Additional authors
Enis, Ben M. Cox, Keith Kohn.
Related catalogue records
Introduction to modern marketing
Elling, Karl A.
Applications in basic marketing
McCarthy, E. Jerome
Services marketing
Zeithaml, Valarie A.
Entrepreneurial marketing
Buskirk, Bruce D.
What is marketing?
Alvin J. Silk content adviser
Creative marketing communications
Yadin, Daniel
Services marketing
Verma, Harsh V.
Marketing management
Kotler, Philip