PakCat catalogue record

Basic marketing

a global managerial approach

By Perreault, William D.

Bibliographic details

ISBN
0256139903
Publisher
Irwin
Publication place
Boston
Publication year
1996
Edition
12th ed.
Language
English
Material type
Book
Physical description
xxxvi,829 p.

Additional authors

McCarthy, E. Jerome

Subjects

Marketing--Management

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