PakCat catalogue record

market-driven management

strategic & operational marketing

By Lambin, Jean-Jacques

Bibliographic details

ISBN
0333793196
Publisher
Macmillan
Publication year
2000
Material type
Book
Physical description
xxvii, 692 p.

Subjects

three examples of core competencies, the strategic positioning of ikea, the diversification strategy of bicmarketing

Related catalogue records

Market-driven Management Lambin, Jean-Jacques