PakCat catalogue record

selling

the personal force in marketing

Bibliographic details

ISBN
0471187577
Publisher
John Wiley & Sons, Inc.
Publication year
1977
Material type
Book
Physical description
487 p.

Subjects

building the sales force, the role of selling in the firm, contributions to selling from the behavioral sciencesmarketing

Related catalogue records

salesmanship kirkpatrick, charles atkinson