PakCat catalogue record

Profitable exporting

a complete guide to marketing your products abroad

By Gordon, John S.

Bibliographic details

ISBN
0471575143
Publisher
John Wiley & Sons Inc
Publication place
[S.l.]
Publication year
1993
Edition
2 Sub ed.
Material type
Book
Physical description
400 p.

Summary

This introduction to the export business provides readers with an understanding of the issues, practices and techniques involved, and an appreciation of the strategies necessary for success in this rapidly evolving world market.