PakCat catalogue record

Advertising

By Bolen, William H.

Bibliographic details

ISBN
0471806889
Publisher
John Wiley
Publication place
New York
Publication year
1984
Edition
2nd ed.
Language
English
Material type
Book
Physical description
xvi, 649p.

Subjects

Advertising

Related catalogue records

Advertising Bolen, William H. Advertising Bolen, William H. Advertising Bolen, William H. Promotion management and marketing communications Shimp, Terence A. Promotion--products, services, and ideas Kincaid, William M. How to write sales letters that sell Bird, Drayton Marketing Grewal, Dhruv Advertising and promotion Belch, George E.