PakCat catalogue record

Advertising

from fundamentals to strategies

By Rothschild, Michael L.

Bibliographic details

ISBN
0669072133
Publisher
D.C. Heath.
Publication place
Lexington, Mass.
Publication year
1987
Language
English
Material type
Book
Physical description
xviii, 776, 12 p., [4] p. of plates

Subjects

Advertising, Advertising.

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