PakCat catalogue record

sales forecasting

how to prepare and use market data and sales forecasts in profit planning

By dodd, t. f.

Bibliographic details

ISBN
0711602331
Publisher
Gower Press Limited
Publication year
1974
Material type
Book
Physical description
ix, 183 p

Subjects

monitoring results, using theforecast to achieve marketing and compnay objectives, formalizing the sales forecastmarketing