PakCat catalogue record

Advertising

its purpose,principles and practice

By Nicholl, david Shelley

Bibliographic details

ISBN
0712101233
Publisher
Macdonald And Evans
Publication year
1973
Edition
1st Ed.
Material type
Book
Physical description
xi, 171 p.

Subjects

why advertise at all, how advertising is organized, antomy of an agencyAdvertising