PakCat catalogue record

value-added public relations

the secret weapon of integrated marketing

By Harris, Thomas L.

Bibliographic details

ISBN
0844234125
Publisher
NTC Business Books
Publication year
2000
Material type
Book
Physical description
xi, 305 p.

Subjects

the secret weapon of integrated marketing, public relations:the credibilrty quotient, marketing and corporate brand buildingMarketing

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