PakCat catalogue record

The fourth medium

how to use promotional literature to increase sales and profits

By Foote, Cameron S.

Bibliographic details

ISBN
0870949136
Publisher
Dow Jones-Irwin
Publication place
Homewood, Ill.
Publication year
1986
Language
English
Material type
Book
Physical description
xxix, 226 p.

Subjects

Sales promotion., Business literature., Communication in marketing.

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