PakCat catalogue record

Crossing the chasm

marketing and selling technology products to mainstream customers

By Moore, Geoffrey A.

Bibliographic details

ISBN
0887305199
Publisher
HarperBusiness
Publication place
[New York, N.Y.]
Publication year
1991
Edition
ND
Language
English
Material type
Book
Physical description
xvii, 223 p.

Additional authors

ND

Summary

The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.

Subjects

Selling, High technology industries., Marketing.

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