PakCat catalogue record

Packaging strategy

winning the consumer

By Doyle, Mona

Bibliographic details

ISBN
1566762987
Publisher
Technomic Pub. Co.
Publication place
Lancaster, Pa.
Publication year
1996
Edition
1st ed.
Language
English
Material type
Book
Physical description
xii, 179 p.

Additional authors

Doyle, Mona.

Subjects

Packaging.; Consumer behavior.; Consumers