PakCat catalogue record

Marketing

ND

By Eric N. Berkowitz ... [et al.]

Bibliographic details

ISBN
7777774271
Publisher
Irwin
Publication place
Homewood, IL
Publication year
1992
Edition
3rd ed.
Material type
Book
Physical description
xxiv, 791 p.

Additional authors

Berkowitz, Eric N.

Subjects

Marketing.

Related catalogue records

Marketing Eric N. Berkowitz ... [et al.] Introduction to modern marketing Elling, Karl A. Applications in basic marketing McCarthy, E. Jerome Services marketing Zeithaml, Valarie A. Entrepreneurial marketing Buskirk, Bruce D. What is marketing? Alvin J. Silk content adviser Creative marketing communications Yadin, Daniel Services marketing Verma, Harsh V.