PakCat catalogue record

consumer behavior

By schiffman, leon g., kanuk, leslie lazar

Bibliographic details

ISBN: 8120320700
Publisher: Prentice-Hall of India Pvt Ltd.
Publication year: 2000
Edition: 7th Ed.
Material type: Book
Physical description: xiii, 468 p.

Subjects

the consumer as an individual, consumer research, market segmentationmarketing