PakCat catalogue record

e-marketing

By strauss, judy, ansary, adel el, frost, raymond

Bibliographic details

ISBN: 8120323521
Publisher: Prentice-Hall of India Pvt Ltd.
Publication place: [S.l.]
Publication year: 2000
Material type: Book
Physical description: xxi, ill, 565 p.

Subjects

practitioner perxspectives, e-marketing in emerging economies, the internet for distributionmarketing