PakCat catalogue record

Consumer Behavior

By Blackwell, D. Roger, Miniard, W. Paul, Engel, F. James

Bibliographic details

ISBN
8131501841
Publisher
Thomson Learning Inc.
Publication year
2006
Material type
Book
Physical description
xxvii, 745p.

Subjects

Introduction to Consumer, Consumer Decision Making, Individual Determinants of Consumer BehaviorMarketing - Research