PakCat catalogue record

Retail Management

A Strategic Approach

By Berman, Barry, Evans, Joel R

Bibliographic details

ISBN
8131716708
Publisher
Pearson - Prentice Hall
Publication year
2008
Edition
10th
Material type
Book
Physical description
xiii, 658 p.

Subjects

An Overview of Strategic Retail management, Situation Analysis, Targeting customer and gatheringMarketing