PakCat catalogue record

Markiting communications

an iItegrated apprach.

By Smith, P R.

Bibliographic details

ISBN
8175542888
Publisher
Kogan Page
Publication place
London
Publication year
2005
Edition
4th ed.
Language
English
Material type
Book
Physical description
xvi, 696 p.

Additional authors

Jonathan Taylor

Subjects

Advertising, Communication in Marketing, Marketing-management

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