PakCat catalogue record technobrands how to create & use brand identity to market, advertise & sell technology products By pettis, chuck Bibliographic details ISBN8176491772 PublisherAMACOM Publication year2000 Material typeBook Physical descriptionxiii, 213 p. Subjectswhat is a brand and why is it important, it s a brand new market out there, consumer branding is one thing, technobranding is anothermarketing