Bibliographic details
- ISBN
- 9780062413406
- Publisher
- Ecco, an imprint of HarperCollins Publishers
- Publication place
- New York
- Publication year
- 2016
- Edition
- First edition.
- Language
- English
- Material type
- Book
- Physical description
- xvi, 287 pages
Summary
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Subjects
Electronic commerce, Internet marketing, Internet auctions, Electronic commerce., Internet auctions., Internet marketing., Digitalisierung., Electronic Commerce., Wirtschaftswachstum., Unternehmen., China.