PakCat catalogue record

Always on

advertising, marketing and media in an era of consumer control

By Vollmer, Christopher

Bibliographic details

ISBN
9780071508285
Publisher
McGraw-Hill
Publication place
New York
Publication year
2008
Language
English
Material type
Book
Physical description
215 p.

Additional authors

Precourt, Geoffrey.

Subjects

Internet marketing., Consumer behavior., Marketing.

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