PakCat catalogue record

CRM

the foundation of contemporary marketing strategy.

By Baran, Roger J.

Bibliographic details

ISBN
9780415896573
Publisher
Routledge
Publication place
New York, NY
Publication year
2013
Language
English
Material type
Book
Physical description
ix, 393 p.

Additional authors

Robert J. Galka

Subjects

Relationship marketing, Customer relations - Management

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