Bibliographic details
- ISBN
- 9780534559625
- Publisher
- Wadswrth Thomson Learning
- Publication place
- USA
- Publication year
- 2000
- Edition
- 7th ed.
- Language
- English
- Material type
- Book
- Physical description
- xvii, 553 p.
Additional authors
Turk, Judy VanSlyke
Kruckeberg, Dean
Subjects
Public Relation