PakCat catalogue record Packaging Design Successful product branding from concept to shelf By Klimchuk, Marianne Rosner Bibliographic details ISBN9781118027066 PublisherWiley Publication placeHoboken, New Jersey Publication year2012 EditionSecond edition. LanguageEnglish Material typeBook Physical descriptionviii, 246 pages Additional authorsKrasovec, Sandra A. SubjectsPackaging