PakCat catalogue record

Data mining for dummies

a Wiley brand

By Brown, Meta S.

Bibliographic details

ISBN
9781118893173
Publisher
John Wiley & Sons
Publication place
Hoboken, NJ
Publication year
2014
Language
English
Material type
Book
Physical description
xiv, 382 pages

Summary

If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.

Subjects

Data mining., Consumer behavior, Marketing research., Advertising

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