PakCat catalogue record

Market-Driven Management

Strategic and Operational Marketing

By Lambin, Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Bibliographic details

ISBN
9781403998521
Publisher
Palgrave Macmillan
Publication year
2007
Edition
2nd
Material type
Book
Physical description
467 p.

Subjects

The role of marketing in firm and in a social market economy, Market-driven management in global market place, Customer s needs analysisMarketing-Europe