PakCat catalogue record

Branding

A practical guide to planning your strategy

By Randall, Geoffrey

Bibliographic details

ISBN
9788175542006
Publisher
Kogan Page India Prevate Limited
Publication place
New Delhi
Publication year
2004
Edition
2nd ed.
Language
English
Material type
Book
Physical description
vii,183 p.

Subjects

Management

Related catalogue records

Principles of Marketing Randall, Geoffrey Principles of marketing Randall, Geoffrey Effective marketing Randall, Geoffrey Marketing to the retail trade Randall, Geoffrey Trade Marketing Strategies Randall, Geoffrey Marketing to the Retail Trade Randall, Geoffrey Strategic brand management Keller, Kevin Lane Strategic management concepts & cases David, Fred R.